Showing posts with label Re-Branding. Show all posts
Showing posts with label Re-Branding. Show all posts

Tuesday, 22 March 2016

GHALCA Needs Re-branding - Kofi Poku

Ghana League Clubs Association (GHALCA) chairmanship aspirant, Kofi Poku has promised to change the image of Association if given the mandate. 


GHALCA, the mother body of all league clubs in Ghana, will go to the polls on April 21 to elect new officers for the Association.


Nominations forms were made available for interested candidates in the various positions at the Association, and Kofi Poku threw has his hat into the chairmanship race.


According to the vice chairman of the FA Cup Committee, clubs in the Association have benefited nothing, and this, he wants to change.


Speaking to sportscrusader.com after filing his nomination forms for the chairmanship post at the offices of GHALCA on Monday, Kofi Poku said, he was ready for the take off and has a lot offer the Association.


“I have filed my nomination and that means I have the intent to run for the chairmanship post of GHALCA,” he said..


“There is a lot that I have to offer GHALCA, but the first thing is been honest with our club men,” he assured.


“And to be honest to all our club men, I think we haven’t done our best and I don’t think that clubs have really gotten what they are supposed to have gotten from GHALCA, in terms of we helping the clubs,” Mr. Poku, the director of Unicorn Travel and Tours said.


he added, “We need to re-brand GHALCA. That’s the first thing I intend to do”.


“If I am talking about re-branding GHALCA, it’s about getting our membership to have great confidence in us,” he said.


“And that’s difficult if we have to do it. So my team (if voted into office), I will have to let them understand that we need to regain that confidence that they had in the Ghana League Clubs Association before we can share our ideas with them,” he promised.


“If we are not able to let them understand the kind of vision that we have, it will be difficult for them to follow us,” he noted.




GHALCA Needs Re-branding - Kofi Poku

Wednesday, 23 December 2015

Transport Minister Resigns Over Bus Re-Branding Scandal

The Minister of Transport Dzifa Attivor, has resigned over the bus re-branding saga.

Government’s decision to spend a whopping GHC 3.6 million on re-branding 116 buses, has angered many Ghanaians, with the majority questioning how that outrageous expenditure could be approved under the watch of the President.

Her resignation comes barely a day after a report was presented to the Chief of Staff; Mr. Julius Debrah, following an investigation he demanded into the controversial contract.

Details of the investigative report have not been made public yet. It is thus unclear why the Minister has chosen the path of resignation even before the report is made public.

A statement signed by the Minister’s Personal Assistant, Egypt Kobla Kudoto, to confirm her resignation said “Hon. Mrs. Dzifa Attivor, Minister of Transport wishes to inform the good people of Ghana that , as the Minister with oversight responsibility for the activities of the Metro Mass Transit (MMT) she has tendered in her resignation due to the current issues surrounding the branding of the 116 buses.”

“She further wants to take the opportunity to thank her party for the opportunity offered her to serve, first as a Deputy Minister of Transport under the late John Evans Atta Mills, and later as the Substantive Minister.

Mrs. Attivor also wishes to thank the President sincerely for the honour to serve in his government. She has already communicated this decision to His Excellency President John Dramani Mahama through the Chief of Staff, Mr. Julius Debrah” the statement concluded.

The Minister’s action also comes a day after some seven Ghanaian citizens instituted a court action against government over the controversial contract.

A detailed pro-forma invoice for the re-branding of the buses has revealed that stickers on each bus cost Ghc11, 000.

The pro-forma invoice dated 17th July 2015, and signed by the Accounts Officer of Smarttys Management and Productions and copied to the Ministry of Transport, put the total cost of branding for each bus at Ghc30,420.00.

Smarttys Management and Productions is owned by Selassie Ibrahim, an actress cum entrepreneur and TV personality. Some advertisers have told Citi News the charges were inflated considering the charges that pertains in the industry for such services.

They have accused government of misplaced priority considering that the state could have raked in nearly Ghc5 million cedis a month if it had given out the spaces on the 116 buses for commercial advertisement.



citifmonline




Transport Minister Resigns Over Bus Re-Branding Scandal