Kotoko Players Sing Christmas Carols For Fans
During Xmas, it is a norm for many European clubs to take full advantage of the season to sell their brand (club, players etc).
Typically English clubs and Spanish clubs organise end of year parties for the team, sew special Xmas clothes to be sold to raise funds for the needy and also visit hospitals to share in the joy with children who are diagnosed with serious and at times deadly sicknesses.
These Christmas activities and gestures bridges the gap between the club and it’s fans but many Ghanaian clubs are not noted to tow that path (of bridging the gap the club and it’s fan base). In the 21st era when social media has become a “simple tool” to use to market virtually everything, it is difficult to fathom why my Ghanaian clubs do not want to take full advantage of it to promote their brand (clubs).
Kumasi Asante Kotoko will make history when video footage emerges of the playing body (players) wishing fans, sponsors and Otumfuo Osei Tutu II – owner of the club merry Xmas. This will be the first time a Ghanaian club has done this for its fans and sponsors.
The players will engage in singing Christmas carols, read messages – to their supporters, sponsors, management, board of directors and the traditional ruler and owner of the club Otumfuo Osei Tutu II.
Communications manager of the club, Kwaku Ahenkorah, said in an interview to the club’s official website, the video’s sole purpose is to say “thank you”. We know lot of things didn’t go the way we anticipated but then nothing stops us from appreciating the diverse support we received”.
“The players’ video is to tell the life patron, board of directors, management, sponsors, supporters and all who played a part in our life this year that, we are grateful” he added.
The video recordings have been done and will be shown during the festive period.
History: Kotoko Record Christmas Song For Fans And Sponsors
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