Chinese e-commerce giant JD.com has agreed a partnership with Premier League side Liverpool.
The deal will see the online shopping portal launch an official Liverpool FC store on its JD Worldwide platform to sell club merchandise across China.
Liverpool are one of the most popular international soccer clubs in China, attracting a significant following on social media in the country and large viewing figures for their Premier League matches.
JD.com is described as the biggest rival to Alibaba, the e-commerce service owned by China’s richest man Jack Ma which recently established Ali Sports, its own sports investment arm.
“With English football building up a head of steam in China, we are thrilled to welcome Liverpool FC to JD.com and look forward to working together to bring high-quality authentic club merchandise to fans,” JD Worldwide’s general manager Tony Qiu said.
Billy Hogan, Liverpool’s chief commercial officer, added: “Our millions of Reds fans in China are extremely passionate and committed, and we are delighted that they now have quick and convenient access to a wide range of Liverpool FC merchandise on JD.com.”
With two games to go in the Premier League Liverpool sit in eighth place and have relatively little to play for, with their focus solely on next week’s Uefa Europa League final against Sevilla in Basel, Switzerland.
Liverpool Sign Chinese Deal
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